Graphic Design
CLIENTS LOGO - BRANDING
My first client in NYC 1991. Designed logo 1997
Designed 1983 in Trinidad
We are all born with an ability to create. All we have to do is trust in ourselves, be present and allow creativity to do its thing.
My creative process is simple: it begins with dialogue and listening to my client, then I would translate their story into a visual concept. Each person is unique and every design I create reflects the uniqueness of the individual. A logo design, corporate identity or brand is very much like a birth certificate and unlike any other product, you only need one to represent your company... and very much like every living person, it is one of a kind and once it is created, it can last a very long time.
I trust my creative instincts and more importantly, my clients trust my creative abilities as well. Hence I do not rely on the use clip art. Instead, I create my own. Even though my inspirations come from many different sources, I do not copy the work of others. Because I consider that to be the lowest form of thievery and contempt towards a fellow creative. My admiration and respect for the artist is sacred. Therefore, I will not accept a project nor work on a design, which was created by another artist. Except in circumstances of mutual collaboration.
